EastCoast Business Control

Finance · Procurement · Dues · Product Intelligence · Accountant
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Owner Morning Start

Prioritized start-of-day operating plan across Owner, Procurement, Packing, Delivery, Customer Care and Finance.

Midday Pulse & Replan

Checks progress against the morning plan and reprioritizes new risks without changing live operations until approved.

Afternoon Delivery Readiness

Hard go/no-go gate for the main delivery wave.

Live Delivery Wave Monitor

Tracks active route progress, stalls, ETA slippage, driver inactivity and customer-risk deliveries.

Late Evening Delivery Rescue

Protects the 22:00 customer promise with an order-by-order rescue recommendation.

End-of-Day Promise Reconciliation

Reconciles delivered, failed, unresolved, carry-forward and customer-resolution obligations before close.

Daily Learning & Root-Cause Review

Turns today’s repeated failures into transparent prevention actions for tomorrow.

7-Day Operating Intelligence Review

Separates one-off bad days from recurring structural operating problems.

30-Day Owner Business Review

Management scorecard for business health, sales, delivery, customer care, procurement, finance, execution and intervention effectiveness.

Goal Forecast & Early Miss Prediction

Forecasts target risk before close and recommends the smallest corrective action.

Owner Decision Simulator

Compare what-if scenarios before approving a real business action.

Owner Goals & Targets

Measures EastCoast against your own operating targets rather than generic health bands.

Owner Command Center

Exception-only view. Routine green-state operations stay hidden.

Business Health Meter

Explainable daily score across Sales, Delivery, Procurement, Customer Care, Cash, Inventory and Execution.

Daily Trend & Early Warning

Detects sustained deterioration across health score, sales, delivery, customer care, cash, inventory and execution.

Owner Intervention Planner

Turns material warnings into specific recovery plans with expected impact. Approval creates internal tasks only.

Intervention Outcome Tracker

Measures whether approved recovery plans are improving the metric they were designed to fix.

Failed Intervention Escalation / Second-Line Response

Proposes a stronger response only when an approved intervention shows NO IMPROVEMENT or WORSENING.

Owner Daily Brief

Sales, operations, procurement, Order Care, cash, dues and tomorrow risk in one owner view.

Owner Decision & Approval Queue

Approve creates a controlled team task only. Payments, refunds, purchases, messages and Shopify changes keep their own confirmation gates.

Decision Follow-Through / Owner Escalation

Approved decisions return here when overdue, blocked, unassigned, or still unresolved near close.

Today Operations Command

Attention Needed

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EastCoast Action Console

Natural-language commands are converted into typed actions. Try store status, free-delivery threshold, ETA banner, zero-stock draft, collection draft, or COGS snapshot. Nothing destructive runs directly from free text: preview first, then confirm.

Shopify Orders

OrderCustomerValuePaymentFulfillmentCreated

Order Care / Complaints

Cases (30d)
0
Open cases
0
Refunds / Credit (30d)
₹0
IDOrderCustomerTypePriorityStatusOpened

External Order Care

Reads the existing EastCoast Order Care worker and can sync cases into Customer 360. Financial actions are deliberately not proxied here.

CaseOrderCustomerIssueStatusDate

Refund / Store Credit / Replacement Ledger

Recording here does not itself send money or issue Shopify credit. It creates the auditable EastCoast adjustment record.

DateOrderTypeAmountCustomerReason

WhatsApp Inbox

Provider
Meta Cloud API
Webhook
/webhooks/whatsapp
ContactPhoneLast messageInboundOutbound

WhatsApp Ordering Automation

PhoneStateCartQuoted totalDraft orderPaymentUpdated

Template Broadcast

Production broadcasts use approved WhatsApp templates. Free-form text is not used for bulk sends.

IDNameTemplateRecipientsStatus

Shopify Inventory

ProductStatusInventoryVariants

Set Shopify Inventory

Preview first, then confirm an absolute available quantity for one Shopify variant at one active location.

Inventory Movement Ledger

DateTypeProductVariantQtyCostSource

Finance Cockpit

Cash Needs — 7 / 15 / 30 Days

Product Unit Conversion

Use this when Shopify sells a pack/piece but procurement is recorded in kg/gram/other units. Example: 500 g pack = 0.5 kg procurement unit.

Product / SKUShopify unitProcurement unitConversionAction

Landed Cost & Gross Margin

ProductQtyRevenueUnit landed costCOGSGross marginCoverage

Fee Recovery Variance

Actual recovery uses recorded Handling and Convenience revenue. Theoretical fixed recovery is shown only as a reference.

Record Fee Recovery Snapshot

Cashfree Order ↔ Shopify Reconciliation

Matches Cashfree order references against Shopify order numbers and compares gross paid amount to Shopify order total.

Cashfree orderGrossShopify orderShopify totalVarianceStatusAction

Cashfree Settlement Reconciliation

Matches imported Cashfree settlement net amounts against bank credits. Suggestions are not auto-finalized; ambiguous matches stay in review.

SettlementDateExpected netSuggested bank creditVarianceStatusAction

Cashfree Settlement Import

Upload Cashfree CSV/XLS/XLSX. Provider fee/tax rows are upserted by settlement/payment identifier.

Upload Bank Statement

PDF, Excel or CSV. Duplicate transactions are ignored. Large transfers to configured personal accounts stay highlighted until a full breakup is provided.

Highlighted / Unresolved Transactions

DateDescriptionAmountCategoryStatusAction

Transaction Evidence Review

Select a highlighted transaction, upload supporting PDF/image/Excel/CSV/text evidence, review the proposed breakup, then confirm. The original file is retained with a SHA-256 fingerprint for audit.

New Procurement

Procurement entries are auditable and can be compared against live Shopify unfulfilled demand.

Upload Procurement Bill

PDF, image, CSV or Excel. EastCoast creates a proposal first. Nothing is posted to procurement/inventory until you review and confirm it.

Procurement → Shopify Inventory Mapping

Confirm how a procurement item maps to a Shopify variant/location before any stock sync. Fuzzy suggestions never write inventory.

SourceShopify VariantLocationConversion

Sync Confirmed Procurement to Shopify

Uses confirmed mappings and increments Shopify available inventory. It never overwrites the whole quantity, so sales that happen between procurement and sync are preserved.

Procurement Required from Unfulfilled Orders

ProductVariantUnfulfilledShopify StockInventory NeedPacking ShortProcureRoutesOrders / Reason

Procurement History

DateSupplierSourceTotalPaidBalanceStatus

Add Business Due / Promise

Current & Promised Dues

PayeeTitleBalanceDuePromisedUrgency

Product Intelligence

Highest Selling

Lowest Selling

Signals

This screen becomes live once Shopify sales snapshots are synced into this service.

Shop Control

Collection Visibility

Publish or hide Shopify collections on the Online Store publication with confirmation and audit.

Announcement & ETA Banner

Stored as eastcoast shop metafields. Customer visibility depends on the Hyper theme rendering these fields.

Safe Theme Editor

Edits only approved EastCoast theme settings stored as Shopify metafields. It does not write raw Liquid/theme code.

Live Charges Engine Migration

Preview the existing live charges configuration, then migrate customer-facing wording to Handling Charge / Convenience Charge while preserving the legacy packaging/service fields used by the current engine.

Handling & Convenience Charges

Customer-facing charges are Handling and Convenience. Packaging, Shopify, Cashfree and other costs stay separately traceable internally.

Shopify Fee Import

Reads Shopify feeDetails through Admin API 2026-10+. Preview first, then confirm import. Requires the app to have the needed Shopify billing/order access.

Provider Fee Tracking

Plan Today's Deliveries

Normal deliveries are auto-suggested. Instant, future-date and Deliver Together orders remain separate. Route start uses the current time automatically.

Route Capacity Planner

Set a target finish time. The system will suggest how many orders one person can safely take and the total order value.

Route Map

Drag stops below to reorder them, then save.
Add an order to selected route

Active Drivers

Load Balancing Suggestions

The system can suggest moving an order from an overloaded route to a lighter route. Applying a suggestion re-optimizes both routes with live traffic-aware routing.

Delivery Performance & Learning

Driver / CarrierRoutesOrdersSuccessAvg Delay₹/Order₹/km

Optimized Routes

Print Centre

A4 packing/delivery slips generated from planned routes.

EastCoast Apps & Services

Existing EastCoast apps stay separate where they are already strong, but can be launched and health-checked from this Control Center.

Security & Production Readiness

Your access token is exchanged for a short-lived HttpOnly session cookie and is not stored in browser JavaScript storage. Secret values are never shown by the server.

Ordering Go-Live Gate

Combines live provider checks with the two manual production confirmations. It never creates a payment, sends a WhatsApp message, changes Shopify, or changes Railway environment variables.

Audit Trail

TimeActorEventEntityAction
EastCoast Assistant
Ask about cash flow, dues, operations, or the tab you are viewing.